BMW i Vision DEE

Written By Nividh Singh
 

The BMW i Vision Dee shows BMW’s vision for the future, with a plethora of new technologies and innovations

BMW presented the BMW i Vision Dee for the first time at the CES 2023, the worlds biggest tech trade fair.

Dee – Digital Emotional Experience: Three letters with profound meaning for the BMW Group. A vision vehicle that enables a completely new kind of interaction and communication between humans and vehicles. The BMW i Vision Dee was presented to the world at the Consumer Electronics Show (CES) 2023 in Las Vegas.

This is where Oliver Zipse, Chairman of the Board of Management of BMW AG, gave the keynote on 4 January and illustrated the vision of BMW Group for individual, digital mobility of the future. “With the BMW i Vision Dee, we are showcasing what is possible when hardware and software merge. In this way, we are able to exploit the full potential of digitalisation to transform the car into an intelligent companion. That is the future for automotive manufacturers – and, also, for BMW: the fusion of the virtual experience with genuine driving pleasure,” said Oliver Zipse.

Emotional intelligence and the ability to recognise the needs and feelings of our counterpart is one of the most important virtues in our digital and busy everyday life.

The BMW i Vision Dee is not only always tailored to the driver’s needs; it also anticipates what they want from previous journeys. The BMW i Vision Dee does this by projecting information across the entire width of the windscreen in an evolution of the head-up display – further blurring the line between reality and virtual world.

At the IAA Mobility 2021, the BMW Group presented the BMW Vision i Circular – and with it the potential of circularity. The BMW i Vision Dee now illustrates how digital technology and driving pleasure will be inseparably linked in the future. “At the same time, BMW i Vision Dee is another step on the road to the NEUE KLASSE. With this vision, we are looking far into the future and underlining the tremendous importance of digitalisation for our upcoming product generations,” said Oliver Zipse.

Dee is the “ultimate companion”.

Humans and cars – a special kind of emotional relationship that defines the BMW Group and the BMW brand. With the BMW i Vision Dee, the company is reinventing this relationship and bringing it into the digital age: A vehicle for all senses. A new dimension of driving pleasure. The BMW i Vision Dee adapts to the driver’s habits, suggests destinations to navigate to, or entertainment programmes and provides information, news, calendar entries or social media posts. In this way, the vision vehicle becomes a companion for people beyond the streets and into the virtual world. Like a best friend who can be relied on, who is never short of good advice.

“A BMW lives by its unparalleled digital performance. BMW i Vision Dee is about perfect integration of virtual and physical experiences. Whoever excels at integrating the customer’s everyday digital worlds into the vehicle at all levels will succeed in mastering the future of car-building,” says Frank Weber, BMW AG Board Member for Development.

Nividh Singh
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